As an experienced web designer and developer, I’ve spent many years working across various industries, helping businesses create beautiful and functional websites. However, over time, I noticed the general market becoming extremely crowded and competitive. It’s gotten harder and harder to stand out and deliver real value when so many agencies are competing for the same clients.
This challenge inspired me to rethink my focus and pursue something more specialized. Recently, I decided to launch a new business brand centered around street food—a sector full of passionate vendors but underserved by effective online solutions.
When I started working on this street food brand alongside my partner, I quickly realized the unique struggles vendors face when trying to build an online presence. My partner runs a street food business but doesn’t want to spend hours managing a complicated website. She wants simple tools that help increase sales without causing frustration or requiring technical know-how.
This sparked a deeper understanding: many street food traders are competing for sales but lack access to platforms that fit their needs. This insight motivated me to specialize Bridget Sarah’s services to focus on solving these exact problems.
The Challenge: Finding the Right Online Platform
One of the first hurdles was identifying an online platform that could handle the two core needs of the business: one-off deliveries and subscription sales. After extensive research, Wix emerged as the only major platform that offered both features out of the box.
But here’s the catch—while Wix supports what the business requires, the user interface left a lot to be desired. As a professional designer and developer, I found the Wix dashboard and customization tools frustratingly unintuitive and clunky. It was a struggle to create an efficient, attractive site that felt seamless for both vendors and customers.
Next, I explored SumUp. This platform excels at simple, quick sales transactions, which is great for street food vendors dealing with fast-paced customer interactions. However, SumUp lacks subscription functionality, a feature crucial for vendors who want to offer repeat orders or meal plans.
This experience exposed a glaring gap in the market: there are few online platforms that combine user-friendly design with flexible features tailored specifically for street food businesses.
Bridget Sarah’s Street Food Approach: Simplifying Online Sales
Having faced these platform challenges firsthand, I’m dedicated to building a solution that truly works for street food vendors. Here’s what the Bridget Sarah approach focuses on:
- Simplicity: Vendors shouldn’t need to be tech experts. The system must be easy to set up, manage, and update, freeing them to focus on their food and customers.
- Flexible Sales Options: The ability to handle both one-off deliveries and subscription orders in a single platform is essential to meet evolving customer demands.
- Reliable Payments: Seamless payment integration that suits the fast-paced street food environment ensures vendors can get paid quickly and without hassle.
- Tailored Design: Clean, intuitive interfaces designed specifically for street food vendors—not generic solutions adapted from unrelated industries.
By specialising in street food, Bridget Sarah aims to fill this void with practical, well-designed digital tools that empower vendors to grow their businesses online without unnecessary complexity.
Why This Matters
Street food vendors are entrepreneurs who often juggle multiple roles—chef, marketer, and business owner—all at once. Having access to straightforward, effective online sales solutions can make a real difference. It helps them increase revenue, build loyal customer bases through subscriptions, and streamline their operations.
Through Bridget Sarah’s street food approach, I want to support these vendors in thriving online with technology that fits their unique challenges—rather than forcing them to adapt to platforms that don’t understand their world.
If you’re a street food vendor or know someone who is, I’d love to hear your story and explore how Bridget Sarah can help you simplify online sales and grow your business.
